Build a Championship Culture Coaches Love, Parents Trust & Players Thrive In
Discover the proven off-ice system trusted by hockey organizations to eliminate drama, align expectations, and build confident, disciplined, accountable leaders across your program.
The Real Reason Most Teams Struggle
The #1 Thing Holding Most Teams & Organizations Back Isn’t Talent
Most teams don’t lose because they lack skill. They lose because of:
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Parent
drama
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Ice time
complaints
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A lack of confident, accountable leaders
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Undisciplined players
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Poor Communication
That’s what kills culture, drains coaches, and holds great programs back from becoming championship teams.
At Warrior Confidence Hockey, we give you a simple, proven off-ice system that solves these problems at the source—by aligning coaches, parents, and players around the same values of respect, discipline, work ethic, and leadership.
Our programs work at every level—rec, travel, high school, and AAA—and are trusted by organizations across the country. Whether you’re rebuilding your culture or looking to go from good to great, we’ll help you get everyone on the same page.
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Trusted by youth, travel, and high school organizations
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Built by a coach, martial artist, and lifelong hockey parent
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Proven to eliminate drama and build championship culture
Next Level Hockey: Rec-to-Travel & High School Success Blueprint
A 4-week leadership and accountability training designed specifically for rec organizations preparing players for the next level.
Ideal for rec directors who want players and parents to understand what’s expected—and how to earn their spot at the next level.
Complete Leadership & Accountability System
Our signature DIY team training system that helps players and parents take full ownership of their development.
Ideal for full-organization rollouts. Includes a live team kickoff call with Coach Rich to start your season aligned and focused.
Ultimate Team Mentorship System
A high-touch, 4-week coaching experience led personally by Coach Rich—includes live Zoom sessions, personalized support, and full program guidance.
Designed for teams who want to go all in on culture, discipline, and leadership that lasts.
Elite Hockey Prep & Leadership System
Built for AAA, junior, and college-bound players, this focused training path sharpens confidence, communication, and leadership at the highest levels—where mindset and habits truly separate average from elite.
Ideal for teams or programs serious about developing next-level leaders.
Bringing Teams, Coaches, and Parents Together
All programs include optional parent education, coach support tools, and easy-to-implement materials that align your entire organization—and eliminate the confusion and drama that wreck most team cultures.
Why It Works
Because Culture Wins Championships—And Accountability Builds Leaders
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Why Teams Fail (And How to Fix It)
Most teams don’t fail because of a lack of talent. They fail because of parent drama, ice time complaints, lack of accountability, poor communication, and undisciplined players.
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Skill Isn’t Enough
Most players don’t fail because of a lack of skill. They fail because of a lack of confidence, discipline, work ethic, accountability, mental toughness, emotional control, focus, and resilience.
What Coaches Are Saying
Ready to Build a Culture That Wins— On and Off the Ice?
Let’s talk about how Warrior Confidence can help your organization eliminate drama, develop leaders, and create a legacy worth following.
Building Champions from the Inside Out!
Helping Hockey Players Get The Ice Time They Want & The Leadership Roles They Desire!
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Rich Grogan’s “Warrior Confidence” Program really focus’ on players of all ages, and skill levels, as well as the Coaches who will be teaching them. It offers up something that is often overlooked by those in charge which is the “humanistic” approach not only to sports, but to life in general. How being a Role Model… both as a Player and a Coach… are a vital part of the development of everyone touched by this program. Master Coach Grogan is a true inspiration to everyone he comes in contact with! Well, I could write a book on his inspiration! Keeping to a couple of sentences is very difficult.
Larry Thatcher Amateur Hockey Hall Of Fame / Owner East Alton Ice ArenaOver 50 years of coaching