Want More Ice Time? Start Off the Ice.

Discover the mindset, work ethic, and leadership habits that earn ice time—without relying on politics, luck, or guesswork.

Why Most Players Get Overlooked (And How to Fix It)

If Your Kid’s Not Getting the Ice Time They Deserve… You’re Not Alone.

It’s frustrating to watch your child work hard—only to be overlooked, benched, or passed up for leadership roles.

You’ve tried lessons. Extra reps. More camps. But none of that fixes what’s really holding most players back:

And as a parent, you’re left wondering: Should I say something? Stay quiet? Is it politics… or something deeper?

Here’s the truth:

💬 Ice time isn’t given. It’s earned. And the players who consistently earn it are the ones who lead by example—on and off the ice.

That means:

1

Respect

No excuses. No shortcuts. Just effort and attitude.

2

Work Ethic

Outworking the competition when no one’s watching.

3

Leadership

Lifting the team up—not tearing others down.

How to Get More Ice Time – $9 Masterclass for Players, Parents & Coaches

This 45-minute masterclass teaches you exactly how to:

1-on-1 Coaching

Want Personal Coaching from Coach Rich?

We offer limited 1-on-1 mentorship for committed athletes ready to level up their confidence, mindset, and accountability.

Great for:

Start Leading. Start Earning Ice Time. Start Today.

Join thousands of hockey families who are using this off-ice system to build confident, coachable, and accountable players—from rec to varsity, from overlooked to irreplaceable.

Building Champions from the Inside OutHelping Hockey Players Get The Ice Time They Want & The Leadership Roles They Desire!